On Page SEO

On Page SEO

Basic Practices

On page SEO has the capacity to deliver numerous new visitors and customers straight to your website.

Additionally, on-page SEO is also fully up to you: You get to decide what the topic and/or aim of each page will be. You have to decide on the intended audience for that page. And you get to select the target keyphrases and phrases you wish to focus on.

Title Tag:

Make sure the title tag on each page of the site is unique and descriptive. It should be no longer than 65 characters. If possible, place your keywords in the title tag.

Meta Keywords:

These keywords no longer carry much weight with search engines. You can use the meta keywords to help emphasize the content keywords you would like to focus on.

Best free google keyword research tool

Meta Description:

Search engines use the meta description tag to describe your web page. Make sure every page has a unique description. It should be no longer than 160 characters.

Usability is a reference to how easy it is for a user to accomplish what she wants on a website.

Image Alt Text:

A place where you can provide more information about what is in the image and where you can target keywords.

File Names:

Search engines look at the filename to see whether it provides clues to the content of the file.

Media Description:

A description helps the user and search engines better understand the content contained in your video, animation, etc.


Keeping your URL’s short and descriptive of your content will improve the user experience and lead  to better crawling of your website by search engines. (Currently there is no way to change the URL in OpenText)


A subdomain can look more authoritative to users and provide a reasonable choice to include  keywords in the URL. Unfortunately, they have the potential to be treated separately from the primary domain when it comes to trust value.


Ordering your navigation in a logical and concise manner will assist the user (they will find the site easier to use) and search engines award greater ranking based on increased subject relevance.

Anchor Text:

The actual text placed in a link. If the text is keyword-rich, it will do more for your rankings in the  search engines.

Heading Tags:

These tags are designed to indicate a headline hierarchy on the webpage. Search engines show a slight preference for keywords appearing in heading tags.

Content Keywords:

One of the most important practices.When a user performs a query, the more relevant a keyword (or phrase) is to the query, the higher ranking the webpage will be in the search engine’s results.

Best free google keyword research tool

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