Web hosting for SEO. Great web hosting won’t place your website at the top of the search results, but it’s a precondition for great SEO results. Here’s why.
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Web hosting for SEO
Ignorance is no longer an excuse for any organization to employ a cheap web host.
Website performance is a vital feature that can help boost your rankings, traffic and conversions.
This tutorial will cover all you need to learn about why web hosting is vital for SEO.
What is website hosting
A website hosting service provider, or web host, is a service that delivers the technology required for a website to be accessed online.
Think of a web host as the main base of your website. Websites or websites are kept on special machines called servers, and through the server your webpages get connected and transmitted to internet browsers.
So, when users want to view your website, all they have to do is type your website address or domain into their browser.
When developing a website, organizations often invest a lot of time and resources on design, development, digital marketing and SEO.
But web hosting is one area that tends to be an afterthought.
If you are ready to invest in making sure the website looks excellent and bringing people to it, why not also ensure that the actual website is quick, functional and flexible?
Using a high-quality web host will enhance your conversion rates, along with other significant perks.
How to web hosting benefits businesses
If you want a website for your business, then you will need a web host. Although web hosting is frequently left at the back of a business’ mindset, it is vital for your online visibility.
A reliable web host can give your firm a range of benefits, such as:
- Improved site performance.
- Effective data management.
- Enhanced security.
- High uptime.
In short, investing in a reliable web host is wise – and should help grow your business.
Desired features from hosting providers
Web hosts offer more than simply web hosting services for businesses. Web host providers offer different services that ensure a hassle-free experiences for business owners and to make sure their sole focus is the time and effort spent on their business.
Here are some features you should expect from a good web hosting provider:
- Email accounts: Hosting providers will require users to create their own domain name. Domain names and email accounts will be one of the features provided.
- FTP access: FTP allows you to upload files from a local computer to the web server. Your website will be accessible through the internet, with files transferred from your computer straight to the server using this feature. FTP access is critical for web developers.
- WordPress support: WordPress, which powers nearly half of the websites on the internet, is a convenient way to create and manage your website content.
- Enhanced security: Many hosting providers, such as linode, now provide complimentary SSL certificates with their hosting services.
Why web hosting is important for SEO
When it comes to SEO, Google attempts to give the best possible results for its users.
This means that a powerful and reliable web host will create the framework for your SEO efforts.
Google looks at numerous variables to guarantee the user has a great experience after using their search engine. Websites that run faster with greater UX can gain a rankings boost.
SEO is a key emphasis for practically all organizations and brands nowadays. Everyone wants their site listed on the first page of Google for relevant search searches.
Websites that fail to rank on Page 1 of Google generally won’t be found. As the phrase goes, “the ideal location to hide a website is the second page of Google.”
There are three key reasons why web hosting is vital for SEO: speed, security and location.
Looking at it from a practical aspect, speed is indeed an extremely crucial factor for SEO.
A slow and cheap hosting provider will result in a slow website. The domino effect is that it would result in poor rankings, limited organic traffic, and minimal leads.
What’s the solution?
A good web host will have excellent speeds, which will lower the load time of your pages.
When considering how fast a website should load in 2022, it should always be as fast as feasible. Google’s target for the ideal time for smartphone speed is two seconds or less.
A 2022 survey found average loading time for mobile-sites was roughly 4.5 seconds. For 20% of the analyzed smartphone landing pages, the visual content took longer than 6.6 seconds to load.
Considering that speed equals money, this is still way too slow.
Tools for Measuring Page Speed
Need to measure your page speeds? Use these helpful tools:
- Google Page Speed Insights
Without a good security system for your website, it can suffer from damaging concerns such as hackers, spam pages, and bogus backlinks.
There is also the possibility of your site getting infected with malware, which could potentially result in your site getting blacklisted by search engines or presenting a security warning in the search results.
If you don’t employ a web host with a good security system, it could significantly effect your SEO efforts.
One feature that web host companies may offer is a Secure Sockets Layer (SSL) (SSL). This is a security certificate that is the technical standard for keeping the connection to the internet secure.
Another good side of strong security comes from reliable tech support and customer service. As a corporation, you want to ensure that the web host you’re utilizing provides top quality tech support and customer care.
If something is too slow or the site crashes, you may get it solved promptly and efficiently. A solid tech and customer care team will soothe any fears or panic if your site ever goes down.